HOW THE UNDERGROUND BECAME THE OVERGROUND

Orogun Media is a Dublin-based media and entertainment company dedicated to curating, producing, and distributing artistic work that reflects modern Ireland’s multicultural identity. Positioned at a crucial demographic moment, Orogun leverages Ireland's rapidly diversifying creative ecosystem to deliver music, live events, media content, and cultural productions that rival the mainstream entertainment landscape and redefine what Irish culture looks and sounds like in the 21st century.

The company provides a vertically integrated platform for musical creatives, offering event production, artist agency and representation, music publishing, digital content creation, and label services. Its expanding mandate includes the development of film production capacities to merge Ireland’s cinematic tradition with the narratives emerging from minority and underrepresented communities. Orogun’s business strategy focuses on scalable revenue streams—ticketed events, agency fees, music royalties, merchandising, brand partnerships, digital content, and public funding—while building a recognized media brand that curates culturally resonant experiences, nurtures emerging talent, and exports Irish-based diasporic creativity to global audiences.

In its current development cycle, the company is executing a two-year expansion plan to cement its position as a cultural hub: launching branded showcases, releasing music projects, establishing strategic partnerships with festivals, expanding merch offerings, scaling content output, and creating an artist roster under flexible, creator-centric agreements. The ambition is a fully operational media and production ecosystem capable of delivering live events, online content, music releases, and collaborative projects at scale. Across its brands — including Yankari, Akano Brothers, Baba Eweo, and future strands — Orogun transforms artistic practice into multi-format media outputs spanning music, live performance, videography, educational storytelling, and merchandise, positioning itself as a central cultural force within Ireland and an export engine for its new cultural identity.